Social Media

The Society aims to cultivate a robust social media presence by empowering the members of the Creative Community to advocate for SCCM, specialty sections, critical care topics, and other Society activities via their own social media accounts.

Members of SCCM’s Creative Community should not create social media accounts for any section, committee, group, product, or event. They should use an appropriate hashtag in their personal or professional accounts instead.

SCCM created this educational video that summarizes the Society’s social strategy

Society Media Best Practices and Guidelines

• Communicate with, not at, your audience.
• Be transparent, honest, and genuine. This builds trust with your audience, and they will look to you as a source of reputable information and guidance.
• Create a unique experience on each platform. Each piece of content you share should feel native on the platform you are using.
• Original and successful ideas are often compilations of several other ideas. You need not reinvent the wheel to put out great and engaging content.
• Keep the text brief. Use proper grammar and punctuation. Aim to engage.

View more information on platform level guidelines.

In support of SCCM's social media strategy, the Society has also created guidelines for sections. Read more.

The Society aims to cultivate a robust social media presence by empowering the members of the Creative Community to advocate for SCCM, specialty sections, critical care topics, and other Society activities via their own social media accounts.

Members should use their own personal or professional social media accounts with SCCM’s suggested hashtags to drive engagement about activities, programs, education, etc. Using hashtags offers several benefits and is considered a best practice.

Hashtags optimize discovery. Hashtags offer organic input that reaches beyond a specific audience of followers. By optimizing hashtags, you are more discoverable to those in the broader critical care community. Hashtags make a topic more discoverable to a wider audience.

Hashtags increase traffic. Once you are easier to discover, you are likely to see higher social media traffic on your account. Hashtag searches occur on Facebook, Twitter, and other social media outlets all the time.

Hashtags showcase advocates. Using a hashtag cultivates advocates who are seen as trusted sources. In fact, Nielsen discovered that 92% of consumers trust advocates over businesses. Hashtags are a great way to help showcase advocate recommendations. SCCM members who use hashtags are spreading an authentic message that is trusted by others.

Hashtags increase engagement. Anyone can use a hashtag, so everyone who is interested can get involved in the conversation without any regard for hierarchy, position, membership, etc.

SCCM’s hashtag strategy aims to cultivate a community of advocates who contribute authentic, organic, and relevant information to social media about SCCM, its programs and activities, critical care topics, and more.

Members of SCCM’s Creative Community should not create social media accounts for any section, committee, group, product, or event. They should use an appropriate hashtag in their personal or professional accounts instead.

The Society has numerous suggested hashtags and empowers members of the Creative Community to use them. Our hashtag list is constantly being updated. Here are some SCCM hashtags that are currently in wide use.

#CCC48	#CCEcho	#CCQualitySummit	#ICUDiversity	#ICULiberation
#MCCKAP	#MCCRC	#NCCARM	#PedsICU	#PICSyndrome
#SCCMDiscovery	#SCCMFundamentals	#SCCMUltrasound	#StopICUBurnout	#SurvivingSepsis
#THRIVEICU	#VCCRRounds

Social Media Guidelines for SCCM Events
The Society of Critical Care Medicine (SCCM) aims to cultivate a robust social media presence for SCCM events. Below are some tools and resources for attendees, presenters, and exhibitors to engage the critical care community about their activities.

Upcoming Events

Critical Care Ultrasound: Adult | February 15-16, 2019
Website: sccm.org/Ultrasound
Hashtag: #SCCMUltrasound
Social Media Image

Critical Care Ultrasound: Pediatric and Neonatal | February 15-16, 2019
Website: sccm.org/Ultrasound
Hashtag: #SCCMUltrasound
​Social Media Image

48th Critical Care Congress | February 17-20, 2019
Website: sccm.org/Congress
Hashtag: #CCC48
Social Media Images:

• Attendee: Social Media; Email Signature
• Presenter: Social Media; Email Signature
• Exhibitor: Social Media; Email Signature

SCCM Media Best Practices and Guidelines

• Communicate with, not at, your audience.
• Be transparent, honest, and genuine. This builds trust with your audience, and they will look to you as a source of reputable information and guidance.
• Keep the text brief. Use proper grammar and punctuation. Aim to engage.
• Include a link and image or video when appropriate. Posts with visuals drive more engagement. SCCM provides event-specific images you can download and use.

Twitter example: Check out my session on pediatric sedation during @SCCM’s Congress. Get more info at sccm.org/Congress. #CCC48 <include presenter social media image>

Facebook example: Join us and advance the mission of securing the highest-quality care for all critically ill and injured patients. Get more info at sccm.org/Congress. <include attendee social media image>

Check out the above sections for more information on social media including tips and training to help you engage.

I want to become an SCCM Social Media Ambassador

What is an SCCM Social Media Ambassador?
A Social Media Ambassador is an SCCM member committed to the Society’s mission, a critical care enthusiast, and active on social media.

What does an SCCM Social Media Ambassador do?
A Social Media Ambassador promotes and supports SCCM and shares critical care knowledge with his/her networks.

Why should I become an SCCM Social Media Ambassador?
Social media is an important element in communication today. Together we can educate an extensive network on critical care and advocate for SCCM.

How do I become an SCCM Social Media Ambassador?
Sign up here.

I’ve Signed Up!

Once you’ve signed up to be an SCCM Social Media Ambassador, be sure to follow all SCCM social platforms. A list can be found at the top of this page.

To keep the critical care conversation relevant and visible, we are introducing the hashtag #SCCMSoMe. Be sure to include the hashtag #SCCMSoMe in all your posts relevant to SCCM and critical care.

To keep you updated on SCCM and other critical care content, an email newsletter will be sent to you every other month. In the meantime, share content from SCCM’s social accounts as it interests you. Together we can build excitement and spread the word on critical care. 

Remember to include the hashtag #SCCMSoMe.