Congress Industry Insights

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Position your organization as a trusted source of education on emerging, complex, or rapidly evolving developments affecting critical care practice. The Society of Critical Medicine (SCCM) offers sponsored educational sessions as part of its Industry Insights program. Industry Insights provide a dedicated setting to engage the multiprofessional Congress audience through expert-led education, clinical discussion, and practical application.

Held in conjunction with the 2027 Critical Care Congress in San Diego, California, Industry Insights offer the flexibility to manage your own program or partner with SCCM for full-service program development, promotion, and execution.

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Important Dates

  • December 18, 2026: Application deadline
  • January 22, 2027: Final session title, description, learning objectives, and proposed faculty due
  • February 5, 2027: Final presentations and program materials due for Full-Service Packages

Investment

Basic Package ‒ Starts at $40,000 
Basic Package opportunities start at $40,000 for headquarters hotel location. San Diego Convention Center locations are available for a negotiated fee.

This package empowers industry partners to independently design and deliver an educational program while gaining access to the Critical Care Congress audience.

Includes:

  • Meeting space at the SCCM headquarters hotel
  • Informational listing in pre-event and on-site Congress materials (eg, Congress website, PocketPal, Special Events and Sessions Brochure)
  • Opportunity to record the session for post-Congress digital access
  • Educational review and approval by SCCM

The sponsor is responsible for program development, faculty management, audiovisual arrangements, food and beverage, registration, promotion beyond the included listing, and all associated expenses.

Basic Package sponsors may purchase additional advertising and promotional opportunities, based on availability.

Full-Service Package ‒ $100,000
The Full-Service Package offers a turnkey solution for program development and execution, managed in partnership with SCCM. This opportunity unlocks premium locations at the San Diego Convention Center. 

Includes:

  • Informational listing in pre-event and on-site Congress materials (Congress website, PocketPal, Special Events and Sessions Brochure)
  • Full faculty management, from invitations and onboarding through program completion 
  • Program and presentation coordination 
  • Audiovisual and room logistics management 
  • Lead retrieval coordination 
  • Food and beverage coordination, with up to $6,000 in food and beverage included 
  • Session recording with option to post to SCCM Stream from May 1 to July 3, extending visibility beyond the live event. Option to extend beyond complimentary period for a discounted fee. 
  • Attendee evaluation development and reporting of results
  • On-site program management 
  • A comprehensive advertising package that includes: 
    • A registration site (EventBrite or similar) 
    • Pre-Congress postcard mailing: SCCM will coordinate the design, printing, and mailing of a promotional postcard to eligible United States‒based professional Congress attendees. The mailing is generally scheduled to arrive approximately one to two weeks before Congress. The postcard design is standardized and branded to Industry Insights.
    • Headquarters hotel door drop: the SCCM door drop will also include a postcard delivered to attendees staying in headquarters hotels.
    • Email Feature: Industry Insights sessions will receive a promotional feature in an SCCM email communication to an appropriate Congress audience.
    • On-site Signage: SCCM will coordinate approved promotional and directional signage for placement near the session room and in other available locations.

Food and beverage expenses exceeding the $6,000 package allowance, specialized audiovisual requests, and other custom program requirements may result in additional fees.

Program Development and Approval

Industry Insights are sponsor-supported, nonaccredited educational programs. All proposed topics, descriptions, learning objectives, formats, and faculty are subject to advance SCCM review and approval.

Applications should include:

  • Proposed session title and topic
  • Session description
  • Two to three learning objectives
  • Knowledge gaps or educational needs the program will address
  • Proposed faculty
  • Preferred date and time

Approval of an application is not guaranteed. Program planning may formally begin after the educational proposal has been approved and the sponsorship agreement has been fully executed.

Recording and Digital Access

Industry Insights sessions may be recorded as presentation slides with synchronized audio. Video recording of the faculty is not available.

  • Full-Service Package: SCCM coordinates recording as part of the program’s audiovisual and logistics management. The final recording will be posted on an SCCM digital platform for post-Congress viewing.
  • Basic Package: Sponsors are responsible for coordinating and paying for recording services and delivering the completed recording to SCCM for posting in SCCM Stream (if desired).

Additional options to extend or promote recorded content are available.

Available Times and Dates

Sponsors may identify preferred dates and times in the application. Assignments are on a first-come, first-served basis.

DateLocationCapacitySetting
Monday, March 15
6:30 a.m. ‒ 7:45 a.m.
Headquarters Hotel200Rounds
Monday, March 15
6:30 a.m. ‒ 7:45 a.m.
San Diego Convention Center413Theater
Monday March 15
12:15 p.m. ‒ 1:45 p.m.
San Diego Convention Center413Theater
Monday, March 15
12:15 p.m. ‒ 1:45 p.m.
San Diego Convention Center241Theater
Tuesday, March 16
6:30 a.m. ‒ 7:45 a.m.
Headquarters Hotel200Rounds
Tuesday, March 16
6:30 a.m. ‒ 7:45 a.m.
San Diego Convention Center413Theater
Tuesday, March 16
12:15 p.m. ‒ 1:45 p.m.
San Diego Convention Center413Theater

Frequently Asked Questions

What is the primary difference between the Basic and Full-Service Packages?

The Basic Package provides meeting space only. The sponsor manages the program, faculty, logistics, registration, audiovisual services, food and beverage, and promotion.

The Full-Service Package provides end-to-end program management in partnership with SCCM, including faculty coordination, logistics, registration, food and beverage, recording, lead retrieval, evaluation, and a comprehensive advertising package.

Can an Industry Insight be held at the San Diego Convention Center?

Yes. Programs may be held at the headquarters hotel or the San Diego Convention Center, based on availability. The Basic Package starts at $40,000, but additional convention center rental, audiovisual, labor, food and beverage, service fees, and premium placement fees may apply.

Are food and beverages included?

Food and beverages are not included in the Basic Package. Basic Package sponsors are responsible for ordering, coordinating, and paying for all food and beverages.

The Full-Service Package includes SCCM coordination and up to $6,000 in food and beverage expenses. Costs exceeding the allowance will be billed separately.

What advertising is included with the Full-Service Package?

The Full-Service Package includes a postcard mailing, headquarters hotel door drop, email feature, third-party registration site, and on-site promotional signage.

Can sponsors scan attendee badges?

Yes. Lead retrieval may be used to capture attendee information. Full-Service Package sponsors receive coordination support. Basic Package sponsors are responsible for securing and managing their own lead retrieval equipment and services.

Do Industry Insights provide ACE credit?

No. Industry Insights are nonaccredited and do not provide accreditated continuing education (ACE) credit. All content must still undergo SCCM’s educational review and approval process. ACE programming options are available at Congress, but are not administered through the Industry Insights program.

Who manages the faculty?

Basic Package sponsors select, invite, and manage their faculty and cover all associated costs.

For Full-Service Package programs, SCCM manages faculty invitations, onboarding, requirements, presentation deadlines, and standard honoraria and travel coordination within the agreed program scope.

Are there any details about the rooms available at the Hilton San Diego Bayfront and San Diego Convention Center?

Room preferences are assigned on a first-come, first-served basis. 

At the Hilton San Diego Bayfront, the available rooms are the Sapphire Ballrooms GH and KL. These ballrooms are 3300 square feet, can accommodate approximately 200 people, and have a setting with banquet rounds of 10. 

At the San Diego Convention Center, the available rooms are Room 31 and Room 33. These rooms are approximately 5000 square feet and can accommodate up to 413 people in a theater style setting.

Please indicate your preferred times/dates when completing the application. Rooms cannot be reset.

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