Social Media

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The Society aims to cultivate a robust social media presence by empowering the members of the Creative Community to advocate for SCCM, specialty sections, critical care topics, and other Society activities via their own social media accounts.

Members should use their own personal or professional social media accounts with SCCM’s suggested hashtags to drive engagement about activities, programs, education, etc. Using hashtags offers several benefits and is considered a best practice.

Hashtags optimize discovery. Hashtags offer organic input that reaches beyond a specific audience of followers. By optimizing hashtags, you are more discoverable to those in the broader critical care community. Hashtags make a topic more discoverable to a wider audience.

Hashtags increase traffic. Once you are easier to discover, you are likely to see higher social media traffic on your account. Hashtag searches occur on Facebook, Twitter, and other social media outlets all the time.

Hashtags showcase advocates. Using a hashtag cultivates advocates who are seen as trusted sources. In fact, Nielsen discovered that 92% of consumers trust advocates over businesses. Hashtags are a great way to help showcase advocate recommendations. SCCM members who use hashtags are spreading an authentic message that is trusted by others.

Hashtags increase engagement. Anyone can use a hashtag, so everyone who is interested can get involved in the conversation without any regard for hierarchy, position, membership, etc.

SCCM’s hashtag strategy aims to cultivate a community of advocates who contribute authentic, organic, and relevant information to social media about SCCM, its programs and activities, critical care topics, and more.

Members of SCCM’s Creative Community should not create social media accounts for any section, committee, group, product, or event. They should use an appropriate hashtag in their personal or professional accounts instead.

The Society has numerous suggested hashtags and empowers members of the Creative Community to use them. Our hashtag list is constantly being updated. Here are some SCCM hashtags that are currently in wide use.
#PedsICU#ICUDiversity#CCC48#CritCareResearch#DiscoveryNet
#VCCRounds#SCCMUltrasound#THRIVEICU#PICSyndrome#NCCARM
#MCCRC#ICULiberation#SurvivingSepsis#StopICUBurnout#ProjectDispatch
The Society aims to cultivate a robust social media presence by empowering the members of the Creative Community to advocate for SCCM, specialty sections, critical care topics, and other Society activities via their own social media accounts.

Members of SCCM’s Creative Community should not create social media accounts for any section, committee, group, product, or event. They should use an appropriate hashtag in their personal or professional accounts instead.

SCCM created this educational video that summarizes the Society’s social strategy

Society Media Best Practices and Guidelines
  • Communicate with, not at, your audience.
  • Be transparent, honest, and genuine. This builds trust with your audience, and they will look to you as a source of reputable information and guidance.
  • Create a unique experience on each platform. Each piece of content you share should feel native on the platform you are using.
  • Original and successful ideas are often compilations of several other ideas. You need not reinvent the wheel to put out great and engaging content.
  • Keep the text brief. Use proper grammar and punctuation. Aim to engage.
View more information on platform level guidelines.
SCCM disseminates official social media posts each month on behalf of sections. These are posted to all of SCCM’s social media platforms. Official posts should relate to official SCCM activities that your section believes the entire SCCM community should know about. 

Official SCCM tweets:
  • Raise awareness about major section activities
  • Raise awareness about the hashtag among SCCM’s social media followers
  • Should be broad in scope, keeping in mind that they will be read by a diverse audience who may not be section members
Each section is provided a social media content submission Excel template each year. The template is available in each section’s SCCM Connect space. Each section may submit five official tweets and one official Facebook post per month to be posted to SCCM’s social media accounts.

Content for the upcoming month should be entered into the template by the due date and emailed to SCCM staff member Colette Punda at cpunda@sccm.org. Each section’s leadership should decide how the content is gathered and who completes the submission process.

View more details on content creation and submission.